Whenever we need to find the latest news trending around, we will first check it on media platform. It’s a great tool to remain updated, but at the same time it can also affect your mental health. And that totally depends from person to person. If you love to watch news and scroll through social media then it doesn’t mean that everyone loves it. Some people are very conscious about what information they feed on their mind because it directly affects their well-being.
Though it might not concern you much but that’s the truth. Some of the platforms purposely show violent material in order to provoke the youth and make them addicted to their platforms. We all have varied capacity to feed the information, some are able to intake even the worst news. Instead it makes them happy for whatever happened in that scene.
In order to hook the audience, media can do anything. They try to crack the psychology of human beings and make sure that every person who lands on their medium stays for a longer period of time. And that’s why every media platform tries to find out news which will give maximum social engagement.
For example, if you open any news channel, you will get to watch out latest and trending debates. This enables them to get revenue from their platform. As we all know how much powerful the social media is but some people try to make use of it in order to spread unauthentic information which is done purposely in order to get maximum audience engagement.
We know this is wrong but who will try to point them out because people trust them. People trust them because of their authentic and true information. But nowadays media is running on assumptions. Assumptions are said to pick up more interest and it also increases engagement. You might have seen anchors on news channel always trying to assume things which can work in that manner.
It’s not real but they try to change the way of thinking of the audience and sometimes in a negative manner. When media doesn’t get much coverage of special news they try to put their own views into it. And still their headlines reveal how truthful they are. Media acts as per the audience needs and that’s why they garn more amount of attention.
BULK INFORMATION IS THE NEED OF THIS GENERATION
Due to increase in the competition, people have been able to choose any medium of their preference from their home. And it is said that knowledge is power and people get attracted to huge amount of information and in-depth knowledge. So they choose something which can help them to access any information from their comfort zones.
Just like Google, individuals are trying to create innovative ideas which can solve the problem of every person. And when the demand increases, the competition also increases. So in order to keep their customers engaged, they have to produce bulk information. People try to choose something which has variety so that more amount of new customers can subscribe to it.
This is the kind of model that is used by most of the platforms which are available nowadays. So the growth of the company which is providing such information gradually increases with time. And then as it becomes consistent, they start making targets. Targets which are required to be accomplished by its employees without giving any reasons. And that’s why there can be a time where it might not be possible to produce such results continuously over a long period of time.
Producing information in bulk is not easy and it requires help from different sources. For example a company can’t depend on just one source for building its revenue. That can be any company because when companies produce variety of different products people are able to choose as per their needs. Similarly it’s not easy for media to only depend on an individual source because if it happens then the entire system may collapse and get into trouble.
That’s why they have distribution of networks all over the places. So whenever they need updated information, they can get into touch with the source. But this can really be a frustrating process and if there is not enough information around, then they try to make it by themselves. They actually won’t fake it but by using the power of assumptions they make it even broader than required.
Media is never straightforward. By listening to word of mouth, it is presented to the audience. And that’s why we are always confused what is right and what is wrong. Media can represent wrong impression over something, so it’s better to wait, have patience and let the truth reveal by itself.
In today’s world patience is of utmost importance that can be while choosing career, marriage and also while clearing any misconceptions. Therefore patience is a better option than direct trust over someone.
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